Tanja is one of the creative women who help create the styles that go into the collection. Prints have always featured strongly in Masai’s DNA, and we take pride in creating beautiful, vibrant, artistic prints that are always unique to us. Tanja works artistically and with many different tools to create prints that develop the concept of a collection beautifully, underlining the ideas and sources of inspiration the designs are based on.
Masai stories
Tanja Marjatta Juhl
May 2021
Senior Print Designer at Masai
“Often, the print process begins with the design team shaping the general theme of an idea, and I start to draw out some elements from that. Are the design ideas based on inspiration from India, for example, or Japan? Or are we right here in Copenhagen, where Masai has its roots? I look at other factors and sources of inspiration available to us to influence the collection. I always see something I can use – a texture, for example. And now it’s so much a part of my consciousness that I just know what something can be used for, or how to translate inspiration into prints. It can be very abstract, or very specifically about which brush to use to create a special expression, so I actually have a complete toolbox with me every day as I go to work. It’s fun and delightful to be allowed to look at the world and peek into the different styles that exist, at home and abroad, as well as past and present.”
Tanja Marjatta Juhl
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Senior Print Designer
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Elisabeth Nielsen
Für die dänisch-ukrainische Pianistin Elisabeth Nielsen begann ihre musikalische Reise und ihre Faszination für das Klavier, als sie fünf Jahre alt war. Für sie ist die Musik eine Sprache, die ihre Energie aus der Begegnung mit dem Publikum erhält.
Carina Simons
Carina Simons has always followed her heart, in both her life choices and her career. This led to her joining the Red Cross, where she currently is Marketing Manager for Red Cross recycling, raising money for the most vulnerable groups in Danish society. Last year Masai and the Red Cross entered a special partnership whereby Masai customers bring old Masai clothes to their local Masai store, and Masai then sends them on to the Red Cross charity stores. As a thank you all Masai's customers receive a discount on their next purchase.
Masai 30 Years
Die großartigen Menschen, die auf dieser Reise mitgewirkt haben, sind ein wichtiger Teil dieses Erfolgs. Deshalb haben wir neun Frauen, sowohl Kolleginnen als auch Kundinnen, zu einem offenen, ehrlichen und persönlichen Gespräch darüber eingeladen, wie es ist, 30 zu werden, heute eine Frau zu sein und warum Masai etwas ganz Besonderes ist. Das alles wurde zu einer schönen Geschichte verwoben, die sich wie genau die richtige Art anfühlt, Masai zu feiern.