Sarah is Masai’s retail manager. That means Sarah’s main responsibility is Masai’s shops, which includes the customer experience and contact for each woman entering a Masai shop. At Masai, you don’t just buy clothes, you find space to be yourself, and a vision for women that goes beyond conventions and box-ticking, and that’s what makes Sarah’s work so rewarding. Sarah’s extensive experience is very much an added bonus that also benefits colleagues and customers.
Masai stories
Sarah Kronbach Hermanstad
May 2021
Head of Retail at Masai
“I’ve worked with shops – that is, the retail industry – all my life, and there are three main experiences I’m very much aware of in my everyday life. The first is the gift I received when I moved to Paris and was lucky enough to work for Christian Louboutin. He taught me that a positive customer experience must be felt at all levels. Everyone deserves to be seen, and nobody should be without that. The second great realisation has been how privileged I am in my job here at Masai. You see, very little time elapses from a design idea taking shape, to put it in the hands of individual women. The third is what a gift it actually is to be with Masai. I’ve spent many years trying to fit in and be right, but it’s only now I’ve found contentment in being myself. I don’t have to conform or fit into a box here; I have breathing space to be myself, and it’s such a great feeling to have.”
Sarah Kronbach Hermanstad
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Head of Retail
MASAI STORIES
MASAI STORIES sind Porträts, die das Leben von Frauen durch Gedanken und Reflexionen engagierter und leidenschaftlicher Frauen erzählen. Die Geschichten handeln von Vielfalt, Offenheit, Mut und nicht zuletzt von der Freiheit, sich selbst zu wählen. Durch die Begegnung mit verschiedenen Frauen, die uns alle mit ihren Lebensentscheidungen und ihrer Kreativität inspirieren, wollten wir einen besonderen Einblick in die Welten der Frauen schaffen. Damit zeigen wir die Schönheit und Kraft, die entsteht, wenn Leidenschaft sich entfalten kann, und wenn man auf sein Herz hört und seine Träume lebt.
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Elisabeth Nielsen
Für die dänisch-ukrainische Pianistin Elisabeth Nielsen begann ihre musikalische Reise und ihre Faszination für das Klavier, als sie fünf Jahre alt war. Für sie ist die Musik eine Sprache, die ihre Energie aus der Begegnung mit dem Publikum erhält.
Maude McNair Rahbek
Maude is Masai’s production manager, so her responsibility includes the entire process of making each piece of clothing. Maude has extensive knowledge of textiles and manufacturing techniques, and her dedication to crafting the best possible garment from the very best materials available is a daily inspiration. Maude has travelled the world and is in close contact with the people who take the design and turn it into a beautiful fashion statement.